Independent product studio

Useful software for the moments that shape people.

BTF Digital Labs designs and builds products for fitness, career growth, storytelling, and the personal systems people rely on to move forward.

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Now Building

Four focused products, one shared standard.

Routine Fitness Adaptive training plans built around real life.

JRNY A storytelling space for memory, meaning, and momentum.

MyProxy A career advocate that represents your experience clearly.

Remix Career A sister venture for better-fit career strategy.

Work

Built around specific human problems.

Each project starts with a lived workflow: how people train, explain themselves, preserve their stories, make their next career move, and make better decisions with less friction.

Adaptive fitness

Routine Fitness

Workout planning that adjusts to your goals, constraints, progress, and the feedback you give mid-session.

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Personal storytelling

JRNY

A guided storytelling app for capturing personal chapters, turning memories into narratives, and sharing them with care.

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Career representation

MyProxy

A better way to translate your background, strengths, and career story into what hiring managers need to understand.

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Career strategy

Remix Career

A sister venture that turns your patterns, skills, and experience into a practical strategy for a better-fit next move.

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How we build

Quietly capable beats loudly futuristic.

Plain-language product thinking Clear value, clear audience, clear reason to exist.

Software that respects context Products should adapt to people, not force people into rigid systems.

Design with restraint Useful interfaces, durable patterns, and enough personality to feel owned.

We are building a portfolio of products that help people train smarter, tell better stories, and represent themselves with more confidence.